Nestle required 2 solutions to their promotional division (over $16 million): 1, was adherence to their correct Brand artwork (ie. over 125 Brands within Nestle); 2, was the safety requirements with any merchandise provided by Nestle for promotional purposes.
Solution was a printed Company Store catalog offering 100 pre-tested for safety products and a separate Logo menu sheet that was updated to the field every 30 days. Employees selected from the catalog the promotional item they wished to purchase and added the Logo # from the Logo menu. As a result of pulling promotional merchandise from a general pool of blank goods, Nestle reduced their promotional spending by over 22% by eliminating purchasing factory minimum quantities.
In 1994 Lexus, a relatively new luxury car brand, was interested in a program that established the Brand as a true luxury vehicle, as well as provide a program that allowed for increasing the models prices each year to be closer to competition.
Solution was the co-branding of Lexus with the luxury brand of COACH Leather. At the end of each production year, Lexus manufactured and marketed for 120 days a special COACH Limited Edition Lexus Sedan. The COACH sedan was several thousand dollars more than the current year models. Each year Lexus sold out on the COACH Limited Edition models, and their next production year, Lexus was able to increase their base models between last year's MSRP and the COACH Limited Edition MSRP.
Hardie Irrigation was in search of a national incentive program for their wholesale distributors across North America. Being an Australian company, they requested an American theme to establish their Brand as a local provider of irrigation materials.
Solution for Hardie was our Hardie Rider incentive campaign which not only promoted the American theme, but also fit perfectly with the demographics of Hardie distributors of blue-collar hard-working Americans. The program was phenomenally successful with over 6 Haley Davidson Bikes delivered as Grand Prizes.
Kidspace Children's Museum:
A new concept for children located in Pasadena, California. With Education as their core purpose and emphasizing interaction and imagination the marketing possibilities were unlimited. Our solution was to assist them in introducing a Rubber Ducky race - a popular annual event.